How to Get the Best Hair Styling Instagram Photos

Instagram is a vital platform for hairstylists to build their book, show off their skills, and express their creativity. It’s no secret that great photography is a critical component of an eye-catching salon Instagram page. But how do you get the shots that will make clients stop scrolling and want to come in to see you for a cut or color?

In order to create a beautiful feed that showcases the best of your work, it is important to develop a theme. This is a consistent aesthetic that will run throughout all of your posts and give your account a professional, consistent look. Choosing your filter is also an important decision as it can affect the colors of your photos. You may be tempted to use filters like Clarendon or Gingham, but this can often wash out the true colors of your work. Instead, choose a filter that is warm and slightly more faded to highlight the beauty of your color jobs.

One of the most effective ways to attract new clientele is by posting a call to action. This can be done in your bio description, a post caption on your feed, a button, or a story. A simple, clear call to action is the best way to drive people to your website or booking tool.

Before and after photos are always a big draw for followers on Instagram. They can instantly grab the attention of potential clients and help them to visualize what a particular style will look like on them. This type of content is easy to produce and will be noticed by a lot of users.

Another type of eye-catching content that will catch the attention of your followers is pictures that feature the hairstyles you are known for. This can be a simple style you are known for or it could be something that is trending on Instagram right now, such as bubble braids or top knots. Having these types of pictures on your page will demonstrate that you are on top of the latest trends and styles, so it will be more appealing to potential clients.

It’s also a good idea to tag all stylists and colorists that worked on each photo, as well as the clients themselves. This will ensure that everyone gets the credit they deserve and will keep you from getting any copyright infringement issues. It’s also helpful to include a link to your booking page in any posts that you can, so that clients can easily click and book an appointment.

It’s also a great idea to have a dedicated area in your salon for creating content. A backdrop, ring lights and other props will help to create some of the best, most flattering photos. You can also encourage your clients to share their photos on your Instagram by placing signs in your salon or putting a link in their email signatures. The more your page is shared, the more exposure you will get and that can lead to new business for you.