Whether you are a stylist with an established clientele or you’re just getting started, it is important to create a website that puts your best foot forward. From the moment a potential client lands on your site, they should get a sense of what it is like to visit your salon, and be encouraged to book an appointment.
A hair styling website needs to be as beautiful as a fresh haircut—stylish and professional while still being warm and inviting. One way to do this is by using muted colors that allow the hair in images to pop off of the page. Another way is to add text with bold black or white fonts to draw the eye to a specific section of the site or to make a call-to-action stand out. Hedwig’s Hair Salon does both of these things on their site, allowing potential clients to easily navigate and book an appointment.
It is also important to provide visitors with information about your services and prices. This can be done by including client testimonials, images of previous clients’ hairstyles, and the services you offer. Trichology uses a simple, clean layout for their homepage, which makes it easy to find the services they offer and read their testimonials. They limit the number of testimonials to four, and use a larger font than usual to encourage visitors to click through to read them.
Many clients search for a salon near them online before making a decision to visit. A salon’s website can help them choose between multiple locations by providing an overview of their services, pricing, and location. In addition to listing all of this information, a website can also include a map to help people find it. The Fabio Doti Salon website has this feature, as well as a contact page that includes email and phone numbers for booking appointments.
An effective hair styling website should also be mobile-friendly. Many people search for local services on their smartphones, and a website that is responsive will appear correctly no matter what device a person is using. It is also a good idea to incorporate social media links, as this will increase the chances of customers finding and sharing your website.
If you’re looking for a new website builder to help you create your salon’s website, GlossGenius offers a variety of templates that are perfect for hair salons. Our platform features an easy-to-use interface and features that allow you to customize your site for your unique business.
With a wide selection of customizable templates, we can make your hair salon’s website look exactly how you want it to. We’ll also optimize your site for SEO so that it is easier for prospective clients to find you online. Contact us today to learn more about how we can improve your salon’s website! We’re here to help you grow your salon and keep it looking its best.